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Merger Analysis Template – Media & Broadcasting

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This report covers:

  • A description and evaluation of the relevant market(s) (product, functional, geographic and time) relevant to the assessment of the acquisition’s effect on competition – this includes market(s) for the supply of goods or services and market(s) for the acquisition of goods or services (the relevant market(s));
  • A description of the inputs into the production of goods or services by each of the merger parties in the relevant market(s) and indicate the value of those inputs as a proportion of total production. Where alternative inputs are available, provide a list of substitutes;
  • Market concentration: An evaluation of current and post-acquisition market shares for the merger parties and existing competitors in the relevant market(s) identified above;
  • Barriers to entry and expansion: An example on how to address barriers to entry and expansion in the relevant market(s);
  • A description of the competitive constraints, if any, which would, or would be likely to, prevent the merger parties from being able to significantly and sustainably increase the prices paid by their customers, or lower the prices paid to their suppliers, post-acquisition in the relevant market(s);
  • and so much more…..

Description

This report analyses the various elements to be considered in a merger notification, and provide guidance on how to work out an in-depth non-financial analysis of a potential merger in the Media Sector.

It is a proven template in many jurisdictions, and have been acclaimed by various competition commission as being a complete set of elements to be considered as part of a merger notification process.

This template has been used by various merger applicants and have subsequently led to successful go-ahead/ merger clearance from various competition commission and regulatory authorities.

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